Brand development

Believe me when I say: you need more than just a logo.

It is oh so tempting to want to have just a logo created for your business. But if you want to build or grow your business with a brand that will be created based on strategy to meet your goals. If you want to attract and entice the right clients. If you want to be professionally represented. If you want a brand that will let you evolve while standing the test of time (because changing looks every 6 months is not healthy for your business). 

Then you need a brand development, not just a logo. The logo is just a part of your brand, a big one indeed, but your brand is so much more. The colors, the tone of voice, the typography, your photography style... In summary: your brand is how your clients feel when they interact with your business.

My job is to help you find clarity and do a little soul searching to start, then we create a brand that will communicate with your clients in the best way possible, taking it to a whole new level. We will make sure your message is heard across. 

the investment:
so what are the goodies?

• Your beautiful new logo     • Logo variation     • Custom color palette     • Handpicked suggested typography    
• 1 collateral design, for example: business cards, letterhead, blog graphic template, social media kit, flyer, thank you cards, stickers, etc.

Note that these are all digital designs, no tangible items are included. 

You will receive your final designs in various file types, with instructions on how to use each, I want you to feel empowered and in control of your brand. 

basic brand development
$1,499

Basic Brand development investments start at $1,499 and you get a holistic brand strategy with 1 collateral design.

includes:

Branding Packages

$1,799

It sounds just like what you need, right? Oh but you need a lot more than 1 collateral? Say no more! We can always create a custom quote but here are our 3 most popular packages:

Complete

Get everything in the Basic Brand development mentioned above

+

8 Collateral designs.

Full

Get everything in the Basic Brand development mentioned above

+

6 Collateral designs.

Starter

Get everything in the Basic Brand development mentioned above

+

4 Collateral designs.

$1,749

$1,599

Let's do this! >

Timeline - What to expect!

Brand developments take an average of 6 - 8 weeks depending on the package selected and client response rate. 

1 week

Client homework

1 week

You'll have one week prior to your project start date to complete your homework. Don't worry it's quite simple, 2 questionnaires and 10 pins on Pinterest. Boom, done.

Research and sketching

2 weeks

Your project start date has come! I will take your homework and use it to start sketching up the best visual strategy based on your goals.

Brand design proof review

2 weeks

Time to see your very first brand proof! You'll have the opportunity to give me feedback so I can refine your brand to perfection.

Collateral designs

1 - 2 weeks

Now we start creating your collateral designs. We have a strong brand guideline to follow, let's make every piece cohesive!

Delivery, woohoo!

This is it. I will prep your final files for delivery, and we are now close to poppin' that bubbly to celebrate your brand new visual identity!

my next available project start is for the end october.

contact me so we can chat about what you need and if we are a good fit and get you on my calendar!

follow us on Instagram

@penguindesigning